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We write rarely, and only about questions people actually ask us. Every article is what we'd say on the phone if we had half an hour — just organized and available at any time.

Articles
21
We write
When there's something to say
Without
Platitudes
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Topic

21 articles

01 How long does it take to build a website? A small business website is a matter of weeks; a shop takes longer. But the timeline is rarely decided by the code — it's decided by content, approvals and waiting on third parties. Process 6 min 02 Domain vs hosting: what's the difference? The domain is the address, hosting is the place, and between them sits a signpost nobody talks about. What each of the three is, how to choose them, and whose name they should be in. Technology 7 min 03 Changing hosting without downtime The day before, the move itself step by step, and the five things that stop quietly — email, forms, scheduled tasks. A checklist that keeps the site from going dark for even an hour. Technology 7 min 04 Landing page or website What an ad loses when it leads to the home page, when a website is the better choice, and how to tell what's working — without guessing. Search 6 min 05 Which keywords to go after Customers don't type what you type. Where to get the real search queries with free tools, the four traps, and how one keyword becomes a page. Search 6 min 06 What an SEO specialist does What you pay for in the monthly retainer: the work in a normal month, what the report should contain, and six signs your money is going down the drain. Search 5 min 07 What is an SEO audit An audit is the list of what to work on and in what order — not the work itself. What goes into it, how to read it, and how to spot a free one that isn't an audit. Search 6 min 08 Who writes the website copy The most common reason a project stalls. Who writes what, how to do it yourself in an afternoon, and the six mistakes that turn up everywhere. Process 5 min 09 Card payments in an online shop A virtual POS, an international platform or cash on delivery — what each requires, how the fees are structured, and why the choice is made before the build. Technology 5 min 10 What website maintenance costs The service with the widest price range and the vaguest description. What it should include, six questions that reveal what you're paying for, and when you don't need it at all. Prices 4 min 11 Why your website is slow The eight causes ranked by severity, Google's three thresholds, and what can be fixed this very week without a developer. Technology 4 min 12 Why my website isn't showing up on Google Two different problems with one name. The first is fixed in a day, the second takes months — and checking which one is yours takes thirty seconds. Search 5 min 13 A redesign without losing rankings What exactly gets lost when a site changes, the order of work that protects rankings, and what to watch in the first month after launch. Process 4 min 14 Hacked website: the first two hours The order of steps in the first two hours, the six mistakes that make things worse, and what to change so it doesn't happen again. Technology 4 min 15 Google Business Profile The free thing that often appears above every website in local searches — and that you can set up yourself in half an hour. Search 4 min 16 Website brief The eight answers that turn a quote from a range into an exact sum — and the five things that tend to get in the way. Process 3 min 17 WordPress or Shopify Couriers, cash on delivery, monthly fees and ownership — eight differences that settle the question for a shop in Bulgaria. Technology 3 min 18 How long SEO takes A month-by-month calendar, what the speed depends on, and the signs that tell you it's working before the rankings arrive. Search 3 min 19 What a website costs The four price tiers on the Bulgarian market, what's behind each one, and where the advertised sum lies. Prices 3 min 20 What affects the price The eight factors that push a quote up, which of them matter less than people think, and how to bring the price down without losing the result. Prices 3 min 21 How to choose an agency Eight questions before you sign, six answers that should give you pause, and what a quote you can trust looks like. Process 3 min

Questions

About the blog.

If your question isn't here, call us — we answer by phone too.

+359 882 95 89 89
How often do you write?

Rarely and with no schedule. An article comes out when the same question has been asked enough times to be worth an organized answer.

We don't keep a blog for the sake of having a blog — it shows, and it's no use to anyone.

Can I suggest a topic?

Yes, write to us. If the question is one whose answer would help other people too, it will probably become an article.

Do you use AI for the articles?

As an aid for structuring — yes. The content comes from our own work and goes through a person who knows the subject.

An article that's purely generated contains nothing the reader can't find anywhere else.

Next step

It starts with a conversation.

Thirty minutes, no fee and no sales pitch. If the job isn't for us, we'll tell you on that call — not a month later.

+359 882 95 89 89 office@illumi.bg

Sofia, Bulgaria We reply within 24 hours In business since 2012

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