Illumi

Industry

Websites for law and accounting firms

With legal and accounting services, the client chooses a person, not a firm. That's why the strongest part of such a site isn't the design but the writing — it's the only way to show competence before the conversation has even started.

Prices start at
€600
What decides
The copy
Audience
Checks before calling
Note
Professional ethics

What's included

What it needs.

Not many things, but every one of them has to be done well.

Areas of practiceA separate page for each — employment law, property law, tax, company registration. People search for their problem, not for “lawyer”.
Who you areName, years of practice, bar membership, specialization. When choosing a lawyer, this is the most-read page.
How the work proceedsFirst conversation, documents, deadlines, how the fee is set. It removes the main uncertainty.
FeesAt least the principle — hourly, per case or by agreement. A complete lack of information puts people off.
First contactA phone number, a form and a clear idea of what the person should describe. No commitment at this stage.
Articles on specific questionsThe strongest channel in this industry. Someone who has read your answer has already chosen you.
DiscretionThe form doesn't accept confidential details. This is stated explicitly on the form itself.
Firm detailsAddress, office hours, registrations. Verifiable facts build trust.

Note

What it mustn't have.

Some of these are a matter of taste, but others come down to the profession's own rules.

Promises about outcomes“We always win” is unacceptable and destroys the trust of any well-informed client.
Client namesNot without explicit consent. With legal services, this is more sensitive than anywhere else.
Case detailsEven anonymized, if they could be recognized.
Stock photosA law firm with a photo of someone else's desk and a gavel looks exactly as unserious as it sounds.
Aggressive advertisingProfessional rules restrict advertising by lawyers. We stick to a restrained presentation.
Legal advice from usWe aren't lawyers. We write the copy after talking to you, and you approve it.

Related services

What else comes into it.

It's rarely just one thing. Here are the services that go with this one, and why.

Questions

About websites for firms.

If your question isn't here, call us — we answer by phone too.

+359 882 95 89 89
How much does a website for a law or accounting firm cost?

It starts at €600. The main variable is whether the copy is ready — in this industry it's the biggest part of the work.

Will you write the copy?

We can, but only after talking to a lawyer at the firm. Legal subject matter can't be paraphrased from general sources — it shows, and it does harm.

You approve every text before it's published. We don't give legal advice or interpret the law.

Can I have a blog?

Yes, and in this industry it works better than almost anywhere else. Short answers to specific questions bring in exactly the people who have the problem.

What about the restrictions on advertising?

Professional rules restrict advertising by lawyers. We stick to a restrained, informative presentation, and you judge where the line is.

We're not qualified to interpret those rules and don't give advice on them.

Can I show my clients?

Only with explicit consent. In most cases it's wiser not to show them at all, and to build trust through writing and verifiable facts about the practice.

Next step

It starts with a conversation.

Thirty minutes, no fee and no sales pitch. If the job isn't for us, we'll tell you on that call — not a month later.

+359 882 95 89 89 office@illumi.bg

Sofia, Bulgaria We reply within 24 hours In business since 2012

Three fields, thirty seconds

We don't send newsletters and we don't pass your details to anyone.

Got it.

We'll be in touch within 24 hours on working days. If it's urgent, call +359 882 95 89 89 — we react faster by phone.