Illumi

Service

Search engine optimization

SEO is slow work with an uncertain outcome, and everyone promises fast, certain results. We don't. We show you what we do, why we do it and how it's measured — and you decide whether it's worth it.

Quote
By scope
First results
Months, not weeks
We promise
Work and a report
We don't promise
A position or a date

Honestly

What you should know before you pay for SEO.

These are the things most quotes keep quiet about. Better to hear them now than in six months.

Nobody can guarantee a positionGoogle doesn't sell places in the organic results and doesn't take orders. Anyone who guarantees first place by a deadline is either lying or talking about ads.
It takes monthsA new page gets crawled in days but ranks over months. For competitive queries — more than a year.
It depends on the competitionThe same work gives different results for “web design” and for a niche query with three competitors.
It isn't a one-offA site optimized once gets overtaken by those who keep going. SEO is maintenance, not a project.
Traffic isn't revenueYou can triple your visits and not get a single extra enquiry if the queries are the wrong ones.
Bought links are a riskThey work until they stop working, and then the damage is lasting. We don't do it and don't recommend it.

The work

What we actually do.

There's no secret method. There are four groups of work, each of which makes sense on its own, even if the rankings are slow to come.

Researching the queriesWhat people actually type for your service — including the grammatical variants that count as separate queries in Bulgarian.
Technical foundationSpeed, indexing, URL structure, duplicate content, sitemap, structured data.
Content structureWhich page answers which query. Two pages for the same thing fight each other and both lose.
CopyWritten for people, but in the words they search with. Not keyword stuffing — that hasn't worked for years.
Internal linksWhich pages the weight flows from and where it goes. The most underrated and cheapest part of the work.
Local searchGoogle Business Profile, consistent company details, reviews. For a local business, this often delivers more than everything else.
MeasurementSearch Console and Analytics, with a baseline before we start. Without it, there's no way to prove any change.
ReportOnce a month: what's been done, what has changed in the numbers and what comes next.

How it goes

The first three months.

The work isn't evenly spread. At first there's a lot of technical work, then a lot of writing, and measuring starts straight away.

01

Audit

A full review of the site and its current rankings. The result is a list of problems ranked by severity.

02

Baseline

We record where we're starting from — queries, rankings, visits. Without that, every later claim is unprovable.

03

Technical

We first fix the things that hold back indexing and speed. Content makes no sense before that.

04

Content

Pages for queries with real search volume, by priority. We usually start with the ones that are close to ranking.

05

Internal links

We arrange the structure so the strength flows to the pages that bring in money.

06

Report and next steps

A monthly report and a decision on where the work goes next, based on what the numbers show.

Related services

What else comes into it.

It's rarely just one thing. Here are the services that go with this one, and why.

Questions

About SEO.

If your question isn't here, call us — we answer by phone too.

+359 882 95 89 89
How long until I'm on the first page?

We can't tell you, and no honest agency can. It depends on the competition for the specific query, the state of your site and what others do in the meantime.

What we can tell you is what we'll do each month and how it will be measured. If the numbers haven't moved after three months, we discuss it openly.

How much does SEO cost?

It's quoted by scope after an audit. The price depends on the size of the site, its condition and how much content needs to be written.

We don't sell “so many keywords a month” packages — that's a made-up unit that corresponds to nothing real.

Do you guarantee results?

We guarantee the work done and the report on it. We don't guarantee a position, because it doesn't depend on us alone.

If someone guarantees you first place by a deadline, ask them what happens if they don't achieve it. That's usually where the guarantee ends.

Can SEO be done without changing the site?

No. Much of the work is on the site itself — structure, copy, speed, internal links. If we can't make changes, only the off-site part is left, and that's also the riskier one.

If your site is on a platform that doesn't allow such changes, we'll tell you before we start.

Do you buy links?

No. Bought links deliver results until Google recognizes them, and then the damage is lasting and hard to repair.

We work on mentions in real sources — industry sites, directories, publications. It's slower and harder, but it doesn't turn against you.

What happens if we stop after a few months?

What's been done stays — the fixed technical issues, the pages written and the structure don't disappear. Rankings, however, are gradually overtaken by those who keep going.

SEO isn't a tap you turn on and off. It's more like maintaining an advantage.

Next step

Let's see where we're starting from.

Send us your site's address and we'll look at which queries bring visits now, what's holding it back technically and where there's a quick win.

+359 882 95 89 89 office@illumi.bg

Sofia, Bulgaria We reply within 24 hours In business since 2012

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We'll be in touch within 24 hours on working days. If it's urgent, call +359 882 95 89 89 — we react faster by phone.