Service
Everyone means something different by “digital marketing”, and proposals are usually a list of channels with no explanation of why those ones. Our work starts the other way round: what you should NOT do until the more important thing is ready.
The channels
Each has its own logic, its own speed and its own budget threshold. The point of the order is not to pay for the third before the first is ready.
The sequence
This order isn't dogma, but it's what most often saves money. Skipping a step usually gets paid for later.
First, see what's there now — traffic, sources, enquiries. Without a baseline, every later claim is unprovable.
If the site doesn't turn visitors into enquiries, paying for more visitors is an expensive hobby.
Calls, forms, orders — as events. Otherwise nobody knows which channel brings what.
Usually search ads, so there's revenue while the slow channel matures.
SEO and content, in parallel, knowing full well the results come months later.
Every month the budget goes where the cost per enquiry is lowest. That's the whole strategy.
Related services
It's rarely just one thing. Here are the services that go with this one, and why.
Questions
If your question isn't here, call us — we answer by phone too.
+359 882 95 89 89It depends entirely on which channels are included and on the ad budget. That's why we don't sell ready-made packages — they usually contain things a particular business doesn't need.
After a conversation we propose an order of priorities and a price for each part separately, so you can start with what matters most.
If the site is ready and tracking works, around €300–500 a month in ad spend is a sensible start for most niches.
If the site isn't ready, it makes more sense to do that first. Advertising a site that doesn't convince is the most expensive way to find out that it doesn't convince.
We do websites, advertising, SEO, content and analytics. We don't do professional photo/video shoots or TV advertising.
If the job is outside what we do well, we say so and point you elsewhere.
By the number of enquiries and the cost per enquiry for each channel. Not by reach, impressions or likes.
That's why the first job is tracking, not advertising.
Not as a thirty-page document nobody opens. What's needed is an order of priorities and a decision on what gets done this month.
That fits on one page and is reviewed every month against the numbers.
Next step
Thirty minutes, no fee and no sales pitch. If the job isn't for us, we'll tell you on that call — not a month later.
