Illumi

In the open

Put together your website brief

Most quotes differ because each agency has understood something different. A brief stops that. Fill in the fields below, download the finished text and send it to everyone you want a quote from — including agencies that aren't us. Then you'll be comparing quotes, not interpretations.

Fields
14
Takes
10 minutes
Registration
None
Data
Never leaves this page

01 What's the name of the company or brand

02 What you do one sentence

03 What the site needs to do choose all that apply

04 What isn't working now if you have a site — what's in the way

05 Who your customer is

06 How many pages choose one

07 In which languages choose all that apply

08 What you already have ready choose all that apply

09 What the site needs to be able to do choose all that apply

10 Which sites you like, and what exactly about them

11 What you definitely don't want more useful than it sounds

12 When you need it by choose one

13 What budget you have choose one

14 Who decides on your side, and how to reach them

Why it helps

What a brief changes.

Not because the document is magic, but because it forces decisions to be made before the work, not in the middle of it.

Quotes become comparableThree quotes on the same brief can be compared. Three quotes from three conversations can't.
The price stops movingMost price increases come from things nobody asked about at the start. The brief brings them out into the open.
You see for yourself what's missingHalf the fields below have no answer in your head yet. That's the most useful part of the exercise.
It saves you conversationsEvery completed field is a question three different agencies won't have to ask you three times.
It works without usThe file is plain text. It carries no logo of ours, isn't tracked and doesn't reveal where it came from.
It isn't a contractThe brief describes what's wanted, not what's agreed. It's the start of the conversation, not the end.

From here on

What comes next.

The brief goes out; then quotes come back. There's a separate tool for those.

Questions

About the brief.

If your question isn't here, call us — we answer by phone too.

+359 882 95 89 89
Why do you give this away free and without asking for an email?

Because a tool that asks for an email isn't a tool but a lead-capture form. And the brief only does its job if it really goes to several agencies.

If it reaches us too — great. If not, you're still better prepared than you were.

Do I have to fill in all fourteen?

No. Download it with half of them done — empty fields are information too: they show what hasn't been decided yet.

In the text they come out as “not decided yet”, which is an honest answer and saves misunderstandings.

Which field matters most?

The eighth — what you already have ready. Missing copy and photos delay more projects than anything else and are almost never allowed for in the timeline.

Right after it comes the eleventh: what you definitely don't want. It saves a whole round of design.

Should I state my budget?

Yes, and honestly. The popular belief is that a hidden budget gets a better price; in practice it gets a quote that doesn't fit your case.

An agency that adjusts the scope to the budget is doing you a service. One that only raises the price shows itself in the rest of the quote.

What format does it download in?

A plain text file. It opens anywhere, carries no viruses and can be pasted straight into an email, with no one needing to download an attachment.

Will you see what I've written?

No. Everything happens in your browser — there's no sending, no storing, and no way for us to know you were here.

If you decide to send us the brief, we'll see it then — just like any other agency you send it to.

Next step

Send it to us too.

If you'd like a quote from us on the same brief too, attach the file or just describe the task. We reply within 24 hours, and the quote doesn't commit you to anything.

+359 882 95 89 89 office@illumi.bg

Sofia, Bulgaria We reply within 24 hours In business since 2012

Three fields, thirty seconds

We don't send newsletters and we don't pass your details to anyone.

Got it.

We'll be in touch within 24 hours on working days. If it's urgent, call +359 882 95 89 89 — we react faster by phone.