Illumi

Service

Email marketing

Facebook can change its algorithm, Google its cost per click. Your email list stays yours whatever the weather. That's why it's also the cheapest channel per contact — as long as the emails arrive and there's a reason to open them.

Quote
By scope
Foundation
Your own list
Technical side
SPF, DKIM and DMARC
Measured in
Opens and orders

The work

What's included.

Half the work is technical and done once. The other half is the writing, and that never ends.

Building a listA form on the site with a clear reason to leave an email. “Subscribe to our news” isn't a reason.
Technical set-upSPF, DKIM and DMARC records, so emails don't land in spam. Without them, half never reach the recipient.
Automated sequencesEmails after sign-up, after an order, on an abandoned cart. Written once, working for a year.
NewsletterA regular email with a point. If there's nothing to say, better not to send it.
SegmentsDifferent emails for those who've bought and those who haven't. One email to everyone is the easiest way to lose your list.
TemplateOne that looks good on a phone, in dark mode and in Outlook. That last one is a sport of its own.
UnsubscribeVisible and working. It's required by law and reduces spam complaints.
ReportDelivered, opened, clicked, orders. The first three alone aren't results.

Rules

What the law allows.

Email marketing is regulated. It's cheaper to follow the rules than to pay a fine or end up on a blacklist.

ConsentPeople must have left their email themselves and understood what for. Bought lists are a violation and don't work.
A clear senderWho the email is from and how to reach you. A hidden sender is a spam signal.
One-click unsubscribeMandatory, visible and working immediately. Not “email us and we'll unsubscribe you”.
Recording consentWhen and how it was given. It has to be provable.
Separate consentFor the newsletter and for other purposes. One “I agree to everything” box doesn't do the job.
A noteWe're not lawyers and we don't give legal advice. We set up the technology to follow generally accepted practice.

Related services

What else comes into it.

It's rarely just one thing. Here are the services that go with this one, and why.

Questions

About email marketing.

If your question isn't here, call us — we answer by phone too.

+359 882 95 89 89
How much does it cost?

Set-up is quoted as a one-off, and running the campaigns monthly, depending on volume. The sending platform is a separate cost and is usually small at the start.

With a small list, much of the value lies in the automated emails that are written once.

Can I buy an email list?

Not from us. Bought lists break data protection rules, bring negligible results and lead to spam complaints.

Complaints damage your domain's reputation, and after that even your normal emails stop arriving.

Why do my emails land in spam?

Most often because of missing or wrong SPF, DKIM and DMARC records. That's a technical setting on the domain and is done once.

The other common causes are sending to an old list and copy that looks like an ad from the subject line on.

How often should I send?

Having something to say matters more than the interval. A regular email with no content teaches people not to open it.

For most small businesses, once a month is a sensible start.

Who owns the list?

You do. The list lives in your account on the platform and can be exported at any time.

Next step

It starts with a conversation.

Thirty minutes, no fee and no sales pitch. If the job isn't for us, we'll tell you on that call — not a month later.

+359 882 95 89 89 office@illumi.bg

Sofia, Bulgaria We reply within 24 hours In business since 2012

Three fields, thirty seconds

We don't send newsletters and we don't pass your details to anyone.

Got it.

We'll be in touch within 24 hours on working days. If it's urgent, call +359 882 95 89 89 — we react faster by phone.