Illumi

Industry

Manufacturer websites

Buyers here aren't impressed by photos — they compare numbers. They look for size, power, compatibility and certification, and if they can't find them within a minute, they open the site of the competitor who has put them there.

Prices start at
€1,100
Audience
Engineers and buyers
Key
Technical data
Often
In English too

What's included

What it needs.

Everything here serves one question: “does it work for my case?”

A catalogue with specificationsEvery product with its full technical data in a table that can be compared and searched.
Filters by specificationBy power, size, material, application. If buyers can't filter, they give up.
DocumentationData sheets, manuals, drawings — to download, with no registration.
CertificatesDeclarations of conformity and standards. For a buyer, this is a must.
ApplicationsWhere the product is used. Many buyers search by application, not by name.
About the productionCapacity, technology, quality control. This is what convinces on larger orders.
English versionWritten in its own right, not translated. If you export, it's the main channel for new contacts.
Product enquiryA form right on the product page, with quantity and application.

The difference

Why it's different from an ordinary shop.

It looks like a catalogue, but it behaves differently at every step.

It isn't bought from the siteIt usually leads to an enquiry and a quote. The goal is an enquiry with the right data in it.
The specification decidesNot the photo, not the copy. The specification table is the most important part of the page.
The buyer is several peopleAn engineer assesses, a buyer negotiates, a manager approves. The site serves all three.
The cycle is longWeeks to months. That's why downloadable documentation matters — it circulates inside the company.
People search by codeMany buyers search by part number or standard. Those codes need to be in the text.
The language is technicalMarketing copy does more harm than good in this industry. It's written plainly and precisely.

Related services

What else comes into it.

It's rarely just one thing. Here are the services that go with this one, and why.

Questions

About manufacturer websites.

If your question isn't here, call us — we answer by phone too.

+359 882 95 89 89
How much does a website for a manufacturer cost?

It starts at €1,100. The main variable is the catalogue — the number of products and how many specifications each one has.

If the data is in your system and can be exported to a file, entering it costs considerably less.

Can the catalogue come from our software?

Yes, if it can export the data. Then stock and specifications update themselves. That's an integration.

Do I need an English version?

If you export or want to — yes, and written in its own right. Machine translation of technical terminology shows and undermines trust.

Should I sell directly from the site?

It depends on the product. For standard items with a clear price — yes. For products that need specifying and negotiating, an enquiry works better.

How do people find me by part number?

By having the number in the text of the product page, not just in an image or a PDF. That's part of SEO.

Next step

It starts with a conversation.

Thirty minutes, no fee and no sales pitch. If the job isn't for us, we'll tell you on that call — not a month later.

+359 882 95 89 89 office@illumi.bg

Sofia, Bulgaria We reply within 24 hours In business since 2012

Three fields, thirty seconds

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Got it.

We'll be in touch within 24 hours on working days. If it's urgent, call +359 882 95 89 89 — we react faster by phone.