Illumi

01Web agency · Sofia, Bulgaria · since 2012

A website that brings enquiries. A price you can see upfront.

Websites and online shops, Google and Facebook ads, SEO and maintenance — from Sofia, Bulgaria. Everything coded by hand, no off-the-shelf themes. And screens for events — that's where we started.

We pick up the phone: +359 882 95 89 89 · office@illumi.bg

Workeight of our projects All projects

02Services

Servicesfor websites, development, SEO and maintenance

One light, split into four bands and thirty specific services. Each with its own page.

Websites

A theme hand-coded for your site. No template, no page builder.

Marketing & advertising

First we fix the site, then we bring in traffic. The other way round is expensive.

Support & development

Updates, speed and security. And a phone we actually answer.

Screens & events

This is where Illumi began in 2012, and we've never let it go.

Describe your project.

We'll send back a scope and price estimate within 24 hours. Or call us directly on +359 882 95 89 89.

03How we work

No surprises along the way.

Six steps from the first call to ongoing support. Each with a clear result and a deadline you hear in advance — not once it has already passed.

  1. Conversation

    Thirty minutes, no fee, no presentation. We listen to what the problem is, not to what you've already decided to order.

    30 minutes · free
  2. Quote

    Scope, timeline and price in one document. If the job isn't for us, we say so and point you to someone who does it better.

    within 3 working days
  3. Design

    A mock-up right in the browser, not a picture in a PDF. You open it on your phone and try it before we've written a line of code.

    working mock-up, not a PDF
  4. Development

    A theme hand-coded for your site. Every Friday you get a link to what's ready — no waiting until the end.

    progress every Friday
  5. Launch

    Migration, a check of every old URL, redirects and training for your team. Your old site doesn't vanish from Google.

    with redirects and training
  6. Support

    Updates, backups, speed and security monitoring. And a phone we answer — a hacked site doesn't wait until Monday.

    monthly, under contract

Start with a conversation → Or straight away on +359 882 95 89 89 · office@illumi.bg

04Pricing

The investment grows with the business.

Five steps — from your first presentable website to a system written entirely for you. Each one builds on the last instead of replacing it.

Business website with a custom design

Your own design for your brand, not a ready-made template. Up to five pages, flawless on mobile, with an enquiry form and a technical foundation to build on.

from0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 90 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 90 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9€

Business website, ready to sell

Everything above, plus a full page structure, technical SEO, Google Analytics and Search Console, optimized speed and copy written for search.

from0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9,0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 90 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 90 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9€

Online shop with up to 10 products

Hand-coded WooCommerce: product pages, shipping, payment and cart, ready to take the first orders.

from0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9,0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 90 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 90 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9€

Fully equipped online shop

Up to twenty products, plus SEO, Analytics and Search Console, courier integration, order tracking and configured campaigns.

from0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9,0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 90 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 90 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9€

Fully custom-built system

When an off-the-shelf solution won't do: a platform written from scratch for your process — a portal, a configurator, an internal system, an integration with your software.

from0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9,0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 90 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 90 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9€

All prices are starting prices for the stated scope. You get the exact amount in a quote before work begins — not after. Payment is in two instalments: on signing and on launch.

Full price list and packages →

05Projects

Work that's live online.

Twenty-nine websites in real use, shown on a monitor and on a phone. For each one: what it is, who it was built for and what's inside.

01 / 09
Home page of sopharma-imoti.com Mobile view of sopharma-imoti.com

01 / 09

Sopharma Properties

Corporate website

A special purpose investment company (a Bulgarian REIT). The site serves investors and tenants at the same time, so it's split into two clearly separate paths.

  • Investor centre with financial reports and disclosures
  • Corporate profile and company structure
  • News section and a bilingual interface
sopharma-imoti.com →
Home page of sopharma-buildings.com Mobile view of sopharma-buildings.com

02 / 09

Sopharma Buildings

Corporate website

A company for residential and mixed-use buildings. The focus is on presenting completed projects visually and on access to investor information.

  • Project galleries with architectural visualizations
  • Investor centre and corporate profile
  • Bilingual interface and site search
sopharma-buildings.com →
Home page of businesstowers.bg Mobile view of businesstowers.bg

03 / 09

Sopharma Business Towers

Office and shopping centre

One address, three different audiences: office tenants, shoppers and event organizers. Each gets its own section.

  • Separate paths for the business centre, the shopping centre and events
  • Information on available space and terms
  • English version of the site
businesstowers.bg →
Home page of platinumracingbg.com Mobile view of platinumracingbg.com

04 / 09

Platinum Racing

Online shop

A shop for wheel spacers, wheel bolts and nuts. Buyers rarely know their size, so the site's entry point is the car, not the part.

  • Choose by car make, model and year
  • Catalogue also organized by PCD (bolt pattern)
  • Account, favourites and cart
platinumracingbg.com →
Home page of mybghome.com Mobile view of mybghome.com

05 / 09

MyBGHome

Real estate portal

Listings for sale and rent across Bulgaria. Search is the site's core function, so it sits in the middle of the home page, not tucked in a corner.

  • Five modes: properties, rentals, services, tours and map
  • Search by city and neighbourhood with advanced filters
  • Account for posting listings and a multilingual interface
mybghome.com →
Home page of uchene.bg Mobile view of uchene.bg

06 / 09

Uchene.bg

Shop and education portal

Bulgarian-language learning materials for years one to four. The site serves three audiences — teachers, parents and pupils — and each has its own way in.

  • Shop with learning materials and free worksheets
  • Separate paths for teachers, parents and pupils
  • Blog and resources for the current curriculum
uchene.bg →
Home page of asasa.eu Mobile view of asasa.eu

07 / 09

ASASA

Online cosmetics shop

A shop with a wide range of brands and categories. The main challenge is finding your way around a large catalogue, so navigation opens out by category and by brand.

  • Multi-level menu by category and brand
  • Filters, promotions and discount labels
  • Multilingual interface
asasa.eu →
Home page of mmotors.bg Mobile view of mmotors.bg

08 / 09

MMotors JSC

Corporate website and shop

A manufacturer of fans and electric motors. Products are chosen by technical specifications, so the catalogue is built around them, not around photos.

  • Product catalogue with technical specifications
  • Sections for fans and electric motors
  • Online shop and downloadable resources
mmotors.bg →
Home page of saftcheck.bg Mobile view of saftcheck.bg

09 / 09

SAFTCheck

Online tool

Checks a SAF-T file against the official schema of Bulgaria's National Revenue Agency. Everything runs in the browser — the file never leaves the user's computer.

  • Validation against the XSD schema and the balance checks
  • Code lists, deadlines and common errors explained
  • Works offline once the page has loaded
saftcheck.bg →

06About

Building websites since 2012.

Illumi is a web agency based in Sofia, Bulgaria. We build and maintain websites, online shops and custom systems, and we run advertising and search engine optimization for our clients. We started with multimedia screens and projections for events — and we still do them.

Founded
2012
Based in
Sofia
What we do
Websites and online shops · Custom development · SEO and advertising · Maintenance · Event screens
Products
SAFTCheck — a tool for checking SAF-T files
The code is written by handA theme of its own for every project. No ready-made templates, no page builders and no dozens of plugins fighting each other.
One person accountableThe project is run by the person who built it. You don't go through an account manager to reach a technical decision.
We tell you when we're not the right fitOn the first call, not after you've paid. We point you to someone who does that particular job better.
Support is a commitmentUpdates, backups, speed and security monitoring — and a phone that gets answered outside office hours.

07Questions

Answers before you ask.

The eight questions we hear most often. If yours isn't here, call us — we answer by phone too.

+359 882 95 89 89
How much does a website cost?

A business website with a custom design starts at €600, a site with a full page structure, an SEO foundation and analytics at €1,100, and an online shop at €1,200. The exact amount depends on scope, and you get it in a quote before any work begins.

The full list is on the pricing page.

What does the price depend on?

On the number of pages, on whether the site is in one language or several, on integrations with your systems and on how many unique templates have to be designed and coded.

For shops, the number of products, courier integration and importing from an old shop also count.

Which platform do you work with?

WordPress, but with a theme hand-coded for the specific project. We don't use ready-made templates or page builders such as Elementor or Divi.

The reason is practical: a ready-made theme carries code for hundreds of cases, and yours is just one of them. That slows the site down, complicates maintenance and locks you into someone else's product. When a job goes beyond what WordPress can do, we write a system from scratch.

Do you redesign existing websites?

Yes, and it's a common job. A redesign isn't just a new look — we move the content across, keep the URLs that already bring visitors and set up redirects for the ones that change.

That way the site doesn't disappear from Google on launch day. That's the most common redesign mistake.

Who owns the website and the code afterwards?

You do. You get access to the hosting, the domain and the admin panel, and the code is yours.

We don't lock clients into a subscription so they can keep their site. If you decide to move to another agency, everything is handed over.

Will the website show up on Google?

The site is built so that it can: a clean structure, fast code, proper titles and a connection to Google Search Console and Analytics.

Ranking itself, though, is separate work and takes months. No honest agency can promise you a position and a date — that depends on the competition for each search term.

Do I need maintenance?

WordPress receives updates all the time, and an un-updated site is the most common cause of security problems. Maintenance covers updates, backups, speed monitoring and stepping in when something goes wrong.

It starts at €40 a month. It isn't compulsory, but if you don't take it, someone still has to do it.

What do you need from me to get started?

Half an hour's conversation and an idea of what the site needs to do. Copy and photos can come later — if you don't have them, we write and source them.

After the call you get a quote with scope, timeline and price.

08Contact

It starts with a conversation.

Thirty minutes, no fee and no sales pitch. If the job isn't for us, we'll tell you on that call — not a month later.

+359 882 95 89 89 office@illumi.bg

Sofia, Bulgaria We reply within 24 hours In business since 2012

Three fields, thirty seconds

We don't send newsletters and we don't pass your details to anyone.

Got it.

We'll be in touch within 24 hours on working days. If it's urgent, call +359 882 95 89 89 — we react faster by phone.