Landing page

It's quoted by scope, because it depends on whether the content is ready, how many versions are made and whether it needs integrating with a CRM or a booking system.

As a rough guide, it's less work than a business website, but not proportionally — much of the effort goes into the copy and the tracking, not the number of pages.

You can, but it's usually expensive. The home page talks to everyone, while an ad brings a specific person with a specific intent.

The difference in form completion rate between a home page and a landing page is often several-fold — and you pay the same for every click.

As long as the campaign. Some stay for years if the service is ongoing; others are made for a single event.

If the page stays for a long time, we make it indexable and link it to the website. If it's for a campaign, it usually stays out of the menu.

By the share of visitors who take the action, and by the cost per enquiry. That's why tracking isn't an add-on but part of the page.

Without it, all you have is a click count, which says nothing about results.

Yes, and it's advisable with a larger budget. We build the page so that the headline, the offer and the form are easy to swap.

A test only makes sense with enough traffic — at twenty visits a month, the difference won't be measurable.