Illumi

Service

SEO audit

An audit answers one question: why your site isn't being found, and what to fix first. The result is a document with a list ranked by severity — not a tool printout with two hundred lines, three hundred of which mean nothing.

Quote
By scope
Result
A document with a list
Ordering
By severity, not alphabetically
Commitment
None

Scope

What gets checked.

Eight groups. For each one you get what was found, how serious it is and what to do.

IndexingWhich pages Google sees and which it doesn't. Surprisingly often, half the site turns out to be invisible for a technical reason.
SpeedCore Web Vitals, live, separately for mobile and desktop, with the specific causes of any slowdown.
URL structureDuplicate versions, missing canonicals, redirect chains, pages with parameters.
Titles and descriptionsEmpty, repeated or truncated. The quickest fix with the most visible effect on clicks.
ContentWhich pages answer which search query, and where two pages are fighting over the same one.
Internal linksWhich pages are isolated, where the weight flows, and which important pages are four clicks from the home page.
Mobile layoutNot just whether it's responsive, but whether it's usable — tap target sizes, readability, pop-ups.
Rankings and queriesWhat brings visits now according to Search Console, and where you're close to ranking but not quite there.

The result

What you get at the end.

An audit that doesn't lead to action is an expense. That's why the document is made to be worked through.

A list by severityFirst the things blocking indexing. Then those affecting rankings. Cosmetics last.
What to doFor every finding — the specific action, not “optimization is recommended”.
Who can do itWe mark what your own person can handle and what needs a developer.
Quick winsA separate list of things that can be fixed in hours and give the fastest effect.
A baselineToday's numbers, so there's something to compare against in three months.
A conversationWe go through the document together and answer questions. We don't just send it and vanish.

Related services

What else comes into it.

It's rarely just one thing. Here are the services that go with this one, and why.

Questions

About the SEO audit.

If your question isn't here, call us — we answer by phone too.

+359 882 95 89 89
How much does an SEO audit cost?

It's quoted by scope — it depends on the number of pages and whether the site is a business website or a shop with thousands of URLs.

A small business website is quick work. A shop with a large catalogue takes considerably longer, because the problems there repeat in thousands of variations.

What tools do you use?

Search Console and Analytics on the site itself, a crawl of every URL, live speed measurements and a manual check of the important pages.

But a tool is just a source. The value lies in ranking by severity — what hurts most and what can wait.

Will you give me a list of keywords?

The audit includes which queries bring visits now and where you're close to ranking. Full keyword research is separate work, part of SEO.

The reason is that research makes sense once you know what the site can handle technically.

Do I need to give you access to the site?

Not for the main part — the crawl is done from outside. For the full picture, though, we need access to Search Console and Analytics, because that's where the real query data is.

The access can be read-only.

Do I have to hire you for the fixes?

No. The document is yours and you can give it to whoever you like. It's written to be clear to another agency too.

If you'd rather we did it, we quote for that separately after the audit.

Next step

Let's take a look at the site.

Send us the address and we'll tell you what we can see from outside even before the quote — sometimes the main problem is visible in minutes.

+359 882 95 89 89 office@illumi.bg

Sofia, Bulgaria We reply within 24 hours In business since 2012

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Got it.

We'll be in touch within 24 hours on working days. If it's urgent, call +359 882 95 89 89 — we react faster by phone.