Service
A redesign looks like the easy job — the site already exists, it just needs a new look. That's exactly why it's the one most often botched: the new site launches looking beautiful, and a month later the owner discovers the enquiries have stopped, because half the URLs are gone.
Note
We've seen every one of these on sites we've taken over from another agency. What they have in common is that the damage shows up weeks after launch, when it's already hard to trace the cause.
How we do it
The work starts not with design but with an inventory of what already works. Otherwise there's no way of knowing what needs to be kept.
We pull every URL and see which ones bring visitors and which have external links. Those are the pages we won't touch without a reason.
Every old URL gets a new one or stays the same. The table is made before the design, not on launch day.
A mock-up in the browser using your real content, not placeholder text. That way you see how it will actually look.
All the content moves across. If something is cut, it's because it's out of date, not because it's long.
We go through the URLs one by one on a copy of the site. The redirects are tested before they're needed.
We watch Search Console for errors and rankings in the first weeks. A dip in the first few days is normal; a lasting drop isn't.
What's included
If the redesign is only a new look, you pay twice — once for the design and a second time to recover the rankings.
When
Not every old site needs replacing. Sometimes it's cheaper and more useful to fix what's there.
Related services
It's rarely just one thing. Here are the services that go with this one, and why.
Questions
If your question isn't here, call us — we answer by phone too.
+359 882 95 89 89Some movement in the first days is normal while Google crawls the new pages. A lasting drop, however, isn't normal, and it almost always comes from missing redirects or deleted content.
That's why the URL map is made before the design and tested on a copy before the site goes live.
It's quoted by scope, because it depends on the number of pages, the state of the current site and whether the content is carried over as it is or rewritten.
As a guide: the work is usually comparable to building a new site of the corresponding tier, plus the time for carrying content over and setting up redirects.
Yes, and that's usually the right thing to do. Texts that already bring in visitors from search are carried over, not rewritten.
If something changes, we do it deliberately — for example because the information is out of date — not because the new design has no room for it.
It depends on the number of pages and how quickly the design is signed off. The timeline is in the quote before we start.
Carrying content over and setting up redirects takes time that's often underestimated — on a site with hundreds of URLs, it's a stage of its own, not a final step.
Yes, and that's usually the most noticeable change when redesigning an older site. We check on real screen widths, not just in the editor.
You see a mock-up in the browser, using your real content, before a line of theme code is written. You open it on your phone and try it out.
The design is signed off at this stage, because changes here cost time, while changes after development cost money.
Next step
Send us the address and we'll look at which pages bring visitors, what state it's in technically and what needs to be kept in a redesign.
